My consultancy work is grounded on the belief that creative thinking helps make good businesses better.
Having spent a full career directing design and branding programmes, leading strategic and creative teams, and building an international business, I now work primarily in an advisory capacity, drawing on my experience to help entrepreneurs, creative businesses and corporate organisations.
My track record includes brand strategy, identity, communications, customer experience, service design, research, brand management across multiple channels, place branding, retail environment design, signing and wayfinding.
My skills, honed from experience, allow me to listen, to mentor, to encourage and to inspire action. Sometimes collaborative creativity, cultural sensitivity and diplomacy are as critical as traditional leadership skills in bringing about innovation, growth and sustainable success. I provide senior counsel for executive boards and teams to help examine strategic branding issues, resolve problems and recommend action plans.
Leading projects in Asia, the Middle East, USA and Europe has given me the opportunity to work with different cultures and communities. From transnationals to SMEs, I have in-depth experience of a number of industry sectors including financial and business services, education, culture, regeneration, transport and infrastructure.
As a designer I firmly believe that creative thinking is a valuable business process that can bring tangible advantage to companies and services. The role of the designer is often that of observer, interrogator and empathist – to see problems in a new light and to find solutions that work in people’s real world experience.